Monday, February 01, 2010

When Will We Know How Much Technology Is Too Much Technology?

When I was a kid my brothers and I went outside with our friends and built forts out of huge tumbleweeds. We rode our bikes out in the country along the irrigation ditches and dove into the water to cool off from the hot Summer sun. When it was time to eat our parents went outside and yelled for us to come home. It was a big event to go to the big Fox Theater downtown to see a movie. When I think about it those were very good times. If there were a computer invented at that time we didn't know about it until 2001 - A Space Odyssey came out in 1968. I was eight years old at the time.

In college I used a Tandy (Radio Shack) computer a roommate of mine had to write my term papers  --  when I wasn't typing them on a typewriter. We used to go to the student center and play pinball at a quarter a pop. Sure, it was a game but it was physical. You had to go someplace where they had the machine and we had to use our body to make the game go. No couch potato for us.

The pervasive technology we now have has helped us improve life in so many areas it's hard to complain about it's overall impact on our lives and our society and the world as a whole. Things change, sure, but how do we know they've changed for the better?

Last week I began to wonder how Steve Jobs sleeps at night. We heard about how he believed this would possibly be the greatest new technology he had ever introduced. When you look at the new iPad it seems pretty obvious that Jobs and Apple have created one of the greatest portable gaming machines every invented. And, when users aren't playing games on this device they will most certainly be consuming other media. What happened to creating insanely great devices that help people communicate their ideas? Is Apple giving that up? Between the iPod, iPhone, and now the iPad the vast majority of their product line is now a consumers paradise.

It turns out things are as bad as they looked when I wrote about how many hours the average 21 year old in the US spends consuming media (through technology) in their lives. A new study (one of the largest and most comprehensive publicly available sources of information on the amount and nature of media use by American youth) describes in detail how "media are among the most powerful forces in young people's lives today."

According to the New York Times, this study by the Kaiser Family Foundation, reports that the "average young American now spends practically every waking minute -- except for the time in school -- using a smart phone, computer, television or other electronic device." The evidence indicates a correlation between media consumption and behavior problems and lower grades. "47% of the heaviest media users -- those who consumed at least 16 hours a day -- had mostly C's or lower compared with just 23 percent of those who consumed media for three hours a day or less."

This is the third installment in a long term Kaiser study. When they last reported media use statistics five years ago the authors felt they had reached a ceiling and that young people couldn't possibly be consuming even more media per day than before. Now however, with the advent of portable digital devices many youth are interacting with multiple electronic devices at any given time thereby doubling the number of hours spent with media each time they use more than one device.

"This is a stunner." said Donald F. Roberts, a Stanford communications professor emeritus who is one of the authors of the study. "In the second report, I remember writing a paragraph saying we've hit a ceiling on media use, since there just aren't enough hours in the day to increase the time children spent on media. Now it's up an hour."

To me the scariest part of this discussion is the impact of multi-tasking with media. Media publishers now integrate multiple, complex information sources on any given screen. Our brains must sift through all the information (pictures, text, animations, pop-ups, etc.) and capture what it needs to help us understand what we are watching. Even PBS does this.

Kind of makes me want to go on an outing . . . give me a beautiful redwood forrest please. I'm feeling like I need to get outside.

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